HubSpot Breeze Intelligence: Complete Guide to Native Enrichment

HubSpot acquired Clearbit in 2024 and integrated it as Breeze Intelligence—native data enrichment built directly into HubSpot.

This guide covers everything you need to know: what gets enriched, how credits work, and when to use Breeze vs other tools.

What Is Breeze Intelligence?

Breeze Intelligence automatically enriches contact and company records with data from Clearbit’s database of 400M+ contacts and 50M+ companies.

What it enriches:

Contact data:

• Job title and seniority
• LinkedIn profile
• Location
• Employment history

Company data:

• Industry
• Employee count
• Annual revenue
• Tech stack
• Funding information
• Company description
• Social profiles

Key benefits:

• Native HubSpot integration (no external tools)
• Automatic enrichment on record creation
• Continuous refresh (monthly updates)
• Form shortening capability

Breeze vs Legacy Clearbit

If you used Clearbit before the HubSpot acquisition:

Feature	Clearbit (Legacy)	Breeze Intelligence
Interface	Separate platform	Built into HubSpot
Billing	Separate	HubSpot subscription
API access	Direct API	Through HubSpot
Enrichment timing	Real-time or batch	Automatic + on-demand
Data coverage	Same	Same (Clearbit data)

The underlying data is the same—Breeze is Clearbit repackaged for HubSpot.

How Breeze Intelligence Works

Automatic Enrichment

When enabled, Breeze automatically enriches:

1. New contacts: Enriched immediately upon creation
2. Existing contacts: Enriched based on your settings
3. Companies: Enriched when contacts are associated

Trigger conditions:

• Contact/company has an email domain
• Record hasn’t been enriched recently
• You have available credits

Continuous Enrichment

Breeze doesn’t just enrich once—it refreshes data:

• 30-day refresh cycle: Records are re-enriched monthly
• No additional credits: Continuous refresh doesn’t consume credits
• Change detection: Only updates when data has changed

This helps combat data decay automatically.

Form Shortening

One of Breeze’s most valuable features: reduce form fields while capturing more data.

How it works:

1. Visitor enters email on form
2. Breeze enriches behind the scenes
3. Form auto-populates known fields
4. Visitor only fills in what’s unknown

Example:

Without Breeze:
  Form fields: Email, Name, Company, Title, Phone, Industry
  User fills: 6 fields

With Breeze:
  Form fields: Email, Message
  User fills: 2 fields
  Breeze adds: Name, Company, Title, Industry (from enrichment)

Result: Higher conversion rates + complete data.

Setting Up Breeze Intelligence

Step 1: Check Your Subscription

Breeze Intelligence requires:

• HubSpot Marketing Hub or Sales Hub Professional+
• Purchased Breeze Intelligence credits

Check: Settings → Account & Billing → Products

Step 2: Enable Enrichment

1. Go to Settings → Data Management → Data Enrichment
2. Turn on Automatic enrichment
3. Configure settings:
   • Which objects to enrich (Contacts, Companies)
   • Credit allocation preferences
   • Enrichment priority

Step 3: Configure Properties

Choose which properties Breeze should populate:

Recommended contact properties:

• Job title
• Seniority level
• LinkedIn URL
• Employment role
• Location

Recommended company properties:

• Industry
• Employee count range
• Annual revenue range
• Company type
• Description
• Tech stack

Step 4: Set Up Form Shortening (Optional)

1. Go to Marketing → Forms
2. Edit or create a form
3. Enable Progressive profiling
4. Configure field visibility rules

Understanding Credits

Breeze uses a credit system. Understanding it matters for cost management.

How Credits Work

• 1 credit = 1 successful enrichment
• Credits are consumed only when data is found
• Failed lookups don’t consume credits
• Continuous refresh doesn’t consume additional credits

Credit Tiers

Breeze Intelligence is sold in credit tiers:

Tier	Monthly Credits	Best For
Starter	1,000	Small teams
Growth	5,000	Growing companies
Scale	25,000	High-volume operations
Enterprise	Custom	Large organizations

Credits reset monthly (don’t roll over).

Credit Optimization

Strategy 1: Prioritize high-value records

Don’t enrich everything. Focus on:

• Records with business email domains (skip gmail.com, etc.)
• Records matching your ICP
• Active opportunities

In HubSpot, use workflows to control enrichment:

Trigger: Contact created
Condition: Email domain is NOT in [gmail.com, yahoo.com, hotmail.com]
Action: Enrich with Breeze

Strategy 2: Time your enrichment

Enrich at the right moment:

• Form submissions → Immediate (for lead routing)
• List imports → Batch overnight
• Existing database → Gradual over time

Strategy 3: Monitor usage

Check credit consumption:

1. Settings → Data Enrichment → Usage
2. Set up alerts for high consumption
3. Review ROI monthly

What Consumes Credits vs What’s Free

Uses credits:

• Initial enrichment of a new record
• On-demand enrichment requests

Free (no credits):

• Continuous refresh of already-enriched records
• Lookups that return no data
• Form shortening (uses existing enrichment)

Data Coverage and Accuracy

Coverage Rates

Breeze/Clearbit coverage varies by segment:

Segment	Email Coverage	Company Coverage
Tech/SaaS (US)	60-75%	80-90%
Enterprise (US)	55-70%	75-85%
SMB (US)	40-55%	60-70%
Europe	45-60%	65-80%
APAC	30-45%	50-65%

Key factors affecting coverage:

• Company size (larger = better coverage)
• Industry (tech > traditional)
• Geography (US > international)
• Recency (newer data = better)

Accuracy Considerations

Clearbit data is generally accurate, but:

• Job titles change: People get promoted, change roles
• Company data shifts: Funding rounds, headcount changes
• Contact info decays: 70% annual decay rate

Breeze’s continuous refresh helps, but it’s not real-time.

When Breeze Returns No Data

If enrichment fails, consider:

1. Email domain issues: Personal emails (gmail) don’t enrich well
2. Small companies: Less coverage for tiny businesses
3. International contacts: Lower coverage outside US/EU
4. New companies: Recently founded companies may not be in database

For gaps, consider waterfall enrichment with Clay.

Breeze vs Third-Party Enrichment

When to Use Breeze Alone

Breeze is sufficient when:

• Your ICP is US-based tech/enterprise
• You need basic firmographics and contact data
• You want zero integration complexity
• Coverage rates meet your needs
• You’re not doing high-volume outbound

When to Add Third-Party Tools

Consider Clay or others when:

• Single-source coverage is insufficient
• You need phone numbers (Breeze focuses on email)
• You need intent data
• You’re building prospecting lists from scratch
• You need data from specific regions (EU, APAC)

Hybrid Approach (Recommended)

Many teams use both:

Real-time enrichment (form fills, lead creation):
  → Breeze Intelligence (native, fast)

Batch enrichment (list building, deep enrichment):
  → Clay with waterfall (maximum coverage)

Re-enrichment (combat decay):
  → Breeze continuous refresh + quarterly Clay updates

Integrating Breeze with Workflows

Workflow 1: Enrich and Route New Leads

Trigger: Form submission

Actions:
1. Wait: 30 seconds (for enrichment to complete)
2. Branch: If Company Size > 100 employees
   → Assign to Enterprise sales rep
3. Branch: If Company Size <= 100
   → Assign to SMB sales rep
4. Send: Internal notification with enriched data

Workflow 2: Prioritize Based on Enrichment

Trigger: Contact enriched by Breeze

Actions:
1. Branch: If Seniority = "Executive" AND Company Revenue > $10M
   → Set Lead Score = High
   → Add to "Priority Leads" list
2. Branch: If Seniority = "Manager" AND Company Revenue > $1M
   → Set Lead Score = Medium
3. Default:
   → Set Lead Score = Standard

Workflow 3: Handle Enrichment Failures

Trigger: Contact created
Condition: After 24 hours, Company is still blank

Actions:
1. Add to "Needs Manual Research" list
2. Notify sales rep
3. Or: Trigger Clay enrichment via webhook

Workflow 4: Combine with Data Quality Automation

Trigger: Contact created

Actions:
1. Format: Lowercase email
2. Format: Capitalize name
3. Check: Breeze enrichment
4. Calculate: Data quality score
5. Deduplicate: Insycle check
6. Route: Based on enriched data

Measuring Enrichment ROI

Key Metrics

1. Enrichment Rate

Successfully Enriched Records / Total Records × 100
Target: >60% for US tech contacts

2. Data Completeness

Average fields populated after enrichment
Track: Before vs after enabling Breeze

3. Form Conversion Impact

Conversion rate with short forms (Breeze) vs long forms
Typical lift: 10-25% improvement

4. Sales Efficiency

Time saved on manual research
Research time before Breeze - Research time after

5. Credit Efficiency

Qualified leads generated / Credits consumed
Track monthly to optimize spend

ROI Calculation

Example calculation:

Monthly Breeze cost: $500 (5,000 credits)
Credits used: 4,000
Successful enrichments: 3,200 (80% hit rate)
Qualified leads from enriched data: 320 (10% qualification rate)
Deals closed from qualified leads: 16 (5% close rate)
Average deal size: $5,000

Revenue from Breeze-enriched leads: 16 × $5,000 = $80,000
Breeze cost: $500
ROI: 159x

Troubleshooting

Issue: Low Enrichment Rate

Causes:

• Too many personal emails (gmail, yahoo)
• International contacts outside coverage areas
• Small/new companies not in database

Solutions:

• Filter enrichment to business domains only
• Use Clay waterfall for gaps
• Focus credits on ICP-matching records

Issue: Enrichment Not Triggering

Check:

• Is Breeze enabled in settings?
• Do you have available credits?
• Is the contact/company in scope?
• Is the email domain valid?

Issue: Wrong Data Returned

Causes:

• Common names matching wrong person
• Company domain shared (consultants using client domains)
• Outdated data in Clearbit database

Solutions:

• Report data issues to HubSpot support
• Add manual verification for high-value leads
• Cross-reference with LinkedIn

Issue: Credits Depleting Too Fast

Solutions:

• Restrict enrichment to priority segments
• Skip personal email domains
• Review which objects are being enriched
• Set up budget alerts

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Related Guides

• HubSpot Operations Hub Data Quality — Combine enrichment with data quality
• HubSpot Duplicate Management — Prevent duplicate enrichment
• Clay 101 — For gaps Breeze doesn’t cover
• Waterfall Enrichment Guide — Multi-source enrichment
• The B2B Data Decay Problem — Why continuous enrichment matters
• Data Enrichment vs Appending — Understanding different approaches