The B2B Data Decay Problem: Why Your CRM Data Is Rotting
B2B data decays at 70% per year. Learn what causes data decay, how it impacts revenue, and strategies to combat it before it kills your pipeline.
Read guide →Master Your CRM Data
The definitive resource for data cleaning, deduplication, and modern enrichment workflows. Deep operational guides for Salesforce, HubSpot, and tools like Clay.
Latest Guides
View all →Data Provider Accuracy Testing: A Methodology
Test and compare data enrichment providers objectively. Learn how to measure coverage, accuracy, and freshness across ZoomInfo, Apollo, Cognism, and more.
Read guide →Data Enrichment vs Data Appending vs Data Enhancement: What's the Difference?
These terms are often used interchangeably, but they mean different things. Learn the distinctions and when to use each approach for your CRM data.
Read guide →The 2026 RevOps Data Stack: Architecture and Tool Selection
Build a modern revenue operations data stack. Learn the architecture, key tools, integration patterns, and best practices for 2026.
Read guide →Clay 101: Understanding the Data Orchestration Model
Clay isn't a database—it's a data orchestration platform. Learn the mental model, core concepts, and how Clay differs from traditional enrichment tools.
Read guide →Calculating Enrichment ROI: A Complete Framework
Measure the true ROI of data enrichment investments. Learn the metrics, formulas, and frameworks to justify and optimize enrichment spend.
Read guide →Topics We Cover
Salesforce
Duplicate rules, matching logic, DemandTools, Cloudingo, and data governance.
HubSpot
Operations Hub, Breeze Intelligence, data quality automation, and deduplication workflows.
Clay & Modern Workflows
Waterfall enrichment, multi-source orchestration, and outbound data stacks.
RevOps Architecture
Data stack design, CRM integrations, and data quality measurement.